Massage Academy & Institute of Healing 1620 Custer Road Plano, Texas 75075

 Contact Us: 972-509-5588   

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Morning  Classes  Begin  May 23th

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570-Hour Program only

What to Look for in a Massage School

From the beginning, Ke Kino Massage Academy has focused on providing massage therapy students with a quality education at an affordable price.  You’ll find we set the bar higher and it pays off when it comes to passing the licensing exam as well as when you become a massage therapist.  Consider these things as you find the right school for you.

 1) What is the school’s pass rate for the licensing exam?

In Texas, you must pass the MBLEx exam given by the Federation of State Massage Therapy Boards (


The pass rates listed above are for first-time takers of the MBLEx. Students at Ke Kino Massage Academy have a significantly better pass rate compared to other massage schools in Texas as well as nationally.

We take your education seriously and so should you!



Ke Kino Massage Academy           

     Texas state average          

             National average               

                     Pass Rate  1/1/2016 to 3/31/2016       





2) Find out why a school is in business.

Ke Kino Massage Academy was created by Terry Wawrzyniak, a Licensed Massage Therapist.  His goal was to create a great massage school and a natural therapies clinic offering massage, acupuncture and chiropractic services.  Ke Kino has been in business since 2005 as a clinic and since 2006 as a school.  Ke Kino is known in the community as the best massage school in the Dallas area.  We have students who drive as far as Waco to come to our school.  These students have looked at schools between Austin and Dallas and they have chosen Ke Kino because we maintain our focus on helping students become the best massage therapist they can be.  Everything a school does supports their goals.  When the primary goal is your money, the students and instructors are not a priority.  Some schools have difficulty keeping students and instructors.  Take a tour of a school and talk with administrative staff, instructors and students.  Is the staff focused on insuring you get the best training possible?

3) What is the reputation of the school?

Ask business owners who hire massage therapists what schools they recommend.  Talk to massage therapists, previous graduates, and current students and find out their recommendations.  Find out what on-line reviews say about the school.

4) Who are the instructors you’ll be learning from?

The best environment is to learn from a variety of instructors.  When a school only has one or two instructors, you are limiting what you learn to what those instructors know.  How long have the instructors been teaching?  Remember, you want to learn from the best instructors.  Ask to see instructor critiques from previous students.  Does the school list who the instructors are on their website?  If there is a lot of turnover at a school, you may not see the instructors listed.  They may change too frequently to keep their website updated.  Here at Ke Kino, we are proud of the instructors who are an integral part of our student’s success and you’ll see their bios on our website.  Most of our massage therapy instructors also offer continuing education classes throughout the year.  Their focus is teaching you what they know whether in the basic training or as part of your continuing education.

5) What massage techniques will you learn?

The massage techniques you’ll learn in the 500-hour program are important.  This is what you will know how to do when you leave school.  Some schools just teach Swedish massage in their basic program.  This is not enough to successfully begin your massage therapy practice.  If you work at a spa, massage establishment or have your own office, half of your clients will be fine with Swedish massage.  The other half will want and need deep tissue massage – they have knots and pain and they need your help turning this around.  If you work for a physical therapy clinic or for a chiropractor, then 100% of your clients will be seeing you for deep tissue massage.  Find a school that teaches as much deep tissue massage as possible in their 500-hour program.  More employment opportunities will be open to you along this path.

6) What is the student-to-massage table ratio and how many students are in the classes?

The student-to-massage table ratio is especially important in the hands-on classes within the program. The ideal ratio is 2:1.  This means you are either giving or receiving massage.  This is the best way to learn the massage techniques.  If the ratio is 3:1 or 4:1, this tells you the school is focused more on your money, than on a quality education.  Class size is also important.  At Ke Kino, we accommodate class sizes up to 18 students.  This gives students plenty of access to instructors and helps the students learn in a supportive environment.  Other schools have classes with up to 60 students in a class.  With such large classes, the instructors don’t have time to give much individual attention to the students, and the quality of your education is compromised.

7) What is the length of an intern massage?  When is the intern clinic open?

Historically, if you set an appointment with a massage therapist, the typical length of a massage session was 60 minutes or maybe 90 minutes.  To this day, you will find the length of the session tells you a lot about the massage you are about to receive.  These days there are a lot of massage chain establishments that are focused solely on how many massages can be performed in a day.  Typically these establishments offer a 50-minute massage.  That way, the massage therapists can perform as many back-to-back massages as possible.  The trend in the majority of massage schools, is to also now offer a 50-minute intern massage.  Here is a correlation that applies to some massage schools:

50-minute intern massage

= you may only be taught Swedish massage

= you are set up to work at a place that is more focused on how many massages you can perform than on helping the clients who come for massage

At Ke Kino Massage Academy, the length of our intern massage is 60 or 90 minutes.  It has taken time to build up the need for massage, and it takes time to assist soft tissue to return to its normal state.

The intern clinic at some schools is only open Saturday and part of Sunday.  This limits the availability to the public and also lengthens the time it takes to complete the massage therapy program.  It also produces unnecessary competition for clients among the students.  

Ke Kino’s intern clinic is open 6 days a week and our reputation in the community draws in plenty of clients who appreciate a great massage from our students.

8) What is the cost of the program?

Cost can vary significantly across massage schools.  Some schools in the Dallas area cost 2 to 3 times as much as Ke Kino.  Cost does not necessarily equal quality as has been evidenced by the feedback from our students, graduates, transfer students from other schools, LMT’s who attended other schools, clients and hiring managers of massage therapists.  Our financing is 0% if paid for within a year.  We don’t set up students for a lifetime of debt.  Our commitment is to provide a quality education at an affordable price.

9) Does it matter if a school is accredited?

There aren’t very many massage schools that are accredited in Texas, although there are a few in the Dallas area.  The primary reason a massage school becomes accredited is to receive government funding.  Ke Kino Massage Academy has chosen not to become accredited at this time.  Our goal is to help students become the best massage therapist they can be and feedback from our community of students, graduates and hiring managers is that we are accomplishing this goal without the added expense of accreditation.

The only thing accreditation would do is cause more paperwork and increase the cost of school by 2 to 3 times.  Is it worth it?  If you decide to consider an accredited school, check out the accrediting agency’s website such as or  This will show you if a school’s accreditation status is at risk due to non-compliance with accrediting standards.  Do your research up front as it could save you $6,000 to $10,000!

10) What is the feedback from clients about the student intern massages?

Some of our clients have come to us since we opened in 2006.  The feedback from clients has been consistent and extremely positive.  Some of our clients were previous clients of other massage schools and have chosen to remain clients of Ke Kino solely due to the exceptional quality of the massages given, a credit to both the students and their instructors.  Interns are only a few steps ahead of you and should you choose the path of becoming a massage therapist, listen to feedback from others before you.

11) Sit in on a class

If you want to see how much you can learn from our instructors, request to sit in on a class.  Ask other schools you are considering to allow you to observe their classes.

12) Location of the school can impact student and client availability

Location of the school can also impact the students and clients who come for intern massages.  Schools that are located in less desirable parts of town, have a more difficult time attracting students and clients and typically reduce the price of an intern massage to accommodate the lack of clients interested in visiting the school’s location.  Ke Kino is located in a great community and our clients are our neighbors!

13) Does a school offer continuing education opportunities?

Massage therapy is a career based on lifelong learning.  You never learn it all no matter how long you have been a massage therapist.  If a school offers continuing education, you know it is in business to help you throughout your career, not just at the beginning.  Ke Kino offers continuing education opportunities that change throughout the year.  We are here when you are ready to learn!


 $350 Book Reimbursement upon completion of the 550-Hour Program!

................. Evening Classes  Begin  December 13th